Packaging Lucy&Leo toys is a Spanish brand that develops and manufactures educational toys made of wood. Toys are successfully sold in Europe, Latin America and Russia. In 2020, the company began entering the Chinese market and offers customers high-quality wooden toys - wholesale and retail. |
To increase the brand's appeal and promote sales we were tasked with creating stylish packaging for toys, where the main subject would be the images of the toy, and not secondary graphic elements, as is often done by competitors from China with their packaging. The main task is to show the buyer a toy without unnecessary distractions. We have implemented only the most important graphic elements that have a functional load on the packaging while the main object remains the toy itself. |