Lucy and Leo IP
Illustration
Illustration Client: Lucy and Leo toys Lucy&Leo toys is a Spanish brand that develops and manufactures educational wooden toys. The toys are successfully sold in Europe, Latin America and Russia. In 2020 the company began entering the Chinese market and offers customers high-quality wooden toys - wholesale and retail. To increase brand appeal and increase sales, we were tasked with creating heroes to promote the brand, a series of educational books, and toys based on the book's heroes. We came up with two main characters for the world of Lucy&Leo and based on this idea wrote an educational book and made unusual illustrations. |
Lucy is an active and inquisitive girl, and Leo is her friend, who is different in that he constantly comes up with different ideas for adventures. They travel around the world in a red balloon and learn a lot of interesting things about the world. Are you ready to go on an adventure with Lucy and Leo? If so, then you will meet new friends and countries on different continents, you will get acquainted with the culture, geography, animals, and even with the dragon, find out why a little kangaroo can not be a football player, come up with new names for new friends and interesting places on our planet... |