Done with a naming, logo, packaging, corporate identity for a manufacturer of household appliances and rechargeable batteries. To optimize the permanent use of the corporate identity by PURE ULTRA employees, we have developed a brand book and a guidebook with a description of all elements of the corporate identity and examples of their use.

The logo is built on clean geometric shapes - elements of the initial letters in the company name Pure + Ultra. “P” and “U”.

To make everything look harmonious we made the company's corporate font based on the logo graphic. "Ultra font" is used in headings, texts, packaging, and promotional materials.