Under the brand name "Big Wolf", a team of like-minded people from Beijing creates and produces educational toys and board games that promote intellectual, mental and general development of children. In connection with the entry into the European and American markets and the launch of sales on the Amazon platform, the company needed a logo, corporate identity, packaging design and a brand concept. In the studio, we analyzed and identified the main advantages of the brand over similar brands and identified the main principles of brand development.

Based on the research we described the brand's mission and created a legend in the form of a fairy tale about the Wolf. After that, our team focused on the visual part of the brand. We created an attractive logo with the image of the scientist wolf, which the children liked very much, and came up with graphic elements for the design of branded media and packaging. And for the effective use of all elements of the corporate identity, we have compiled a convenient guide book with examples of the use of all elements and layout.