Our task was to develop a logo and a brand name for a manufacturer of wooden toys which are produced using Italian technology and with an Italian design.
In Italy, the secrets of the production of wooden toys made are inherited and are a real heirloom.
Therefore, we proposed the name "Avito", which means "hereditary" in Italian.

We played with the words and found another consonant word in Italian – Aviatore (aviator) and decided to combine these things into one visual image.
The image of an airplane in a retro style and a plush toy pilot at the helm evoke memories from childhood, and the warm and gentle color scheme emphasizes this.
Off we go!