Bai Xiang Media - 100 ways to place your ads on various structures in the busiest places of the city. In the studio we came up with an original and memorable logo for the Bai advertising company. Indeed, a company that can place your ads even on the clouds needed just that kind of a creative sign.Inspired by the advertising signs of the largest megacities, we took the number 100 from the company name as a basis and stylized the shape of the logo as a cloud, additionally making the font contours closed like neon signs.